Privacy and Analytics

Football Stadium Tours uses limited analytics to understand whether its guides are useful and which booking routes visitors choose.

Google Analytics 4

Google Analytics is optional. It is loaded only after you accept analytics through the site's cookie choice. It helps us measure page visits and affiliate booking-link clicks. You can revisit your choice with the Cookie settings button.

Cloudflare Web Analytics

We may use Cloudflare Web Analytics as a lightweight secondary traffic measure. Cloudflare describes this service as privacy-first and says it does not use cookies or local storage to collect usage metrics.

Affiliate booking links and widgets

Some pages contain GetYourGuide booking links or embedded widgets. When you open a third-party booking route, that provider processes the visit under its own privacy terms. Our outbound links contain campaign values so completed bookings can be reconciled with the guide or experience that generated the click.

Location-based suggestions

The homepage can show nearby stadium options first. Scotland remains the default. If you choose Use my location, your browser asks whether to share an approximate location. The site uses that result on your device to choose a nearby territory and stores only the selected territory, such as Scotland or London. It does not store your coordinates.